Did we touch a sensitive spot? Or is it something disruptive?

In my last post I wrote about the wide spread of population using our community around the world.
I guess it looked so spread to us because we did not notice the deceleration of registration amongst the north American population.
This week is becoming a very hard but interesting week for us…

Investigating the reasons of this deceleration led us to find out that several key players in our target market feel the change in the air and apparently they don’t like the taste of it.
Ok. Let’s start from the beginning with a little bit of order in the chronological events:
January 2007: iGiza launched its first buzz campaign. A map of the world where members of a specific MLM company (our first pilot market) could put their name and picture on their physical location.

February 2007: few hundreds of users are already registered to that buzz campaign which along with the map, tells our new members what are we planning to start soon…
Following that, came few emails from key players in the industry saying “We want to talk!”. We did not hesitate and called them. One call was a conference call with two leaders from our pilot market and it was very positive; they asked questions - we answered and explained what we plan for the future.
The second call was with another key player, only this one was not positive at all… she explained to us that she is afraid of the internet and wouldn’t want anyone else to “mess with her team”… (Our community comprises on people that sell through the MLM Method and therefore some of its members have business connections between them) In other words she said that sharing is good, but not for her!

June 2007: we launched our first beta community for that same pilot market established from the users that were registered to the buzz campaign.
Registration rates were more than satisfying, but… American users, and currently Israelis as well, are refraining from using our system. Spoookkkyyyy.
In order to find out what is going on we sent some emails to other key players - but no one is answering.
Last Sunday we got an email from a phantom address (or you can call it a troll if you want) that was a forward of an email addressed from one key player in the pilot market to another.
In this email the writer toughly demands from the other leader to stop using our service and to stop endorsing it as well. This looks like a PANIC.
Our guess is that key players in this pilot’s small community might be afraid of the unknown, the big change. Maybe they believe they can stop the progress at their doorsill. As if someone has ever succeeded in that… it’s a fact that some key players are NOT afraid. So what differentiates between those who participate and those who resist?
Well… We all know where the world is heading to. Anyone who uses the internet is exposed or will be exposed to information that others want or don’t want him to see.

The million dollar question is: “Are we ahead of our time or can we make this change happen in the MLM industry as well?”