iGiza develops web 2.0 solutions for MLM communities:
As MLM (Multi Level Marketing) distributors for the past 4 years, iGiza founders discovered that this industry suffers from old fashioned communication methods and lack of business tools.
What do we mean by "old fashioned"? We mean phone and papers. Ok, email too, but not much beyond that. About 15 million people in North America and 45 million worldwide manage their businesses like back in the 80s.
If you are only vaguely familiar with the MLM concept (as we were few years ago; "Isn't that those pyramid schemes?" you might be asking yourself, as we did), let's clarify this in 2 seconds: MLM companies (for example: Herbalife, Avon, Tupperware, Nikken and many more) manufacture products and sell them worldwide through independent distributors who establish a long chain of distributors. Each distributor is an independent business on one hand, but a part of a large community on the other hand. The MLM model ensures that each distributor will guide other distributors in his chain to success. For this reason, network marketing creates very large and strong communities.
The power of iGiza is the combination of the response to business and social needs of a live and kicking business community.
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